Google Ads: 10 mistakes to avoid

Context

This article explains google ads best practices with step‑by‑step actions and a checklist you can apply today.

Actionable steps

1. Create pillar pages aligned with your services.
2. Build internal links from posts to your pillars and contact.
3. Mark up pages with schema.org and optimize Core Web Vitals.

Checklist

• Unique H1; descriptive meta
• Compressed images with meaningful ALT text
• Clear CTA above the fold

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